The Source LA's CEO, Rocsii, founded the organization in 2012 and serves as a transformative leader, spearheading change and resource allocation across Los Angeles. Beyond her professional achievements, Rocsii is a dynamic individual, balancing roles as a mother, wife, and serial entrepreneur with remarkable grace and tenacity.

Chris Woolley, President of The Source LA, leads the organization's Re-Entry programs, offering vital support to individuals transitioning out of prison. With unwavering dedication, he manages one of Los Angeles County's largest resource platforms, positively impacting the lives of over 135,000 community members.

Sophia Amodia, COO of The Source LA is the driving force behind the organization's operational excellence, meticulously orchestrating processes, workflows, brandng and marketing to ensure seamless functionality and impactful representation. She prioritizes a holistic approach to how businesses operate and function.

Amanda Watts, is a devoted mother, dedicated emergency social worker by day, and entrepreneurial by night, serving as the Director of Operations for The Source LA She has been a long standing advocate for protecting children in the system.

Andrew Alvarado, Youth President at The Source LA, guides the youth and young adult program with a compelling narrative of resilience, embodying the belief that adversity can be overcome, inspiring others to achieve their goals.

Jessica’s years of experience as a program manager, business development specialist and native Spanish speaker, has granted many underserved business owners opportunities they otherwise would have never known existed. She is the backbone of our business development sector providing our clients and community members guidance towards their entrepreneurial journey.

Dustyn Hiett, is The Source LA multi-media specialist who has over 10+ years experience in photography cinematography, sound engineering, technical assistance and content creation. He’s worked alongside musicians like Timbaland, Estelle and many others. Dustyn is known to deliver high quality campaigns, deliver quality marketing and aid businesses in driving engagement, starting and growing their businesses.